Requirement:
From the following
list of products, you are required to discuss in which product life cycle stage
the product falls. Also, justify each of the following products with one
concrete reason for being in that particular stage.
i.
Coca-Cola with Coffee Mocha: A latest introduction
by Coca-Cola in global market.
ii.
Nike- A famous and global leader in footwear
and athletic apparel brand.
iii.
Suzuki Potohar- A brand from Pak Suzuki
Motors which has not been manufactured anymore.
iv.
J. - A famous brand
introduced by late Junaid Jamshed with expertise in men & women apparel and
fragrances.
v.
Nestle’ Pure life Water
Solution:
(i)
Coca-Cola with Coffee Mocha: A latest introduction by Coca-Cola
in global market.
Introduction stage:
Coca-Cola introduces a new product so, their product looks like “Question
Marks” which may be successful or not.
(ii) Nike- A:
A famous and
global leader in footwear and athletic apparel
brands.
.
Maturity Stage:
NIKE-A is a famous and global leader in the market. Their products in footwear and
athletic apparel brand are well known in public. The public wants their product.
So, their sales are high therefore their revenue is also high. And the product can
call a “cash cow”.
(iii) Suzuki Potohar-: A brand from Pak Suzuki Motors which has not been manufactured anymore.
Decline Stage: Pak
Suzuki Motors is disappeared from the market. Because they lose market share. In this
stage, their product can call “Dog”
(iv) J. -: A famous brand introduced by
late Junaid Jamshed with expertise in men & women apparel and fragrances.
Growth Stage J
brand introducing a new product with expertise. So their product is fall in the growth stage. Because many customers are well known for their good name so, its
sale is not in a dangerous position to get market share.
(V)
Nestle: Pure life Water
Maturity Stage Nestle
is not only very popular among the people but also the name of their product is
very popular. Therefore, when their products are sold hand in hand. Therefore,
this product is the "star" in the market.
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