MGT211 QUIZ 3, 2021
UPDATED QUIZ FINAL TERM
1.
The
major disadvantage of advertising on television is:
Cost…….confirm
from net
2.
An
organization wants to send an important and urgent parcel to Iran; which of the
following mode of transportation will be most suitable.
By
air……confirm from net
3.
When
members of a channel have problems with each other this is called:
Horizontal
conflict / channel conflict……confirm from net
4.
Management,
marketing and finance are key parts of a/an:
Business
plan…..confirm from net
5.
Which
of the following represents that organization is at the point of no profit and
no loss;
Breakeven
point…..confirm from net
6.
The
specific method a company uses to sell and deliver its product to customers is
known as its__________.
Distribution channel….confirm from net
7.
At
the Growth stage of the product, the product is known as________.
Star…..confirm
8.
Shipping
is a very important mode of transportation for
Exporters
9.
Organizations
which offer discounted prices are called?
Bargain retailer….confirm from
net
10. A larger market
share may be captured through which of the following pricing strategy?
Penetration
Pricing….confirm from net
11. In which stage of
product life cycle, few manufacturers are in the market and sale is very low.
Introduction…confirm
12. ________ is an
advertising strategy that tries to keep a product’s name in consumer’s mind
Remainder advertising……confirm
13. Billboard
advertising is most effective for which type of advertisement?
Remainder…..confirm
14. The specific
method a company uses to sell and deliver its products to customers is known as
its ___________.
Distribution
channel….confirm
15. Which of the following is the most important
determinant of a firm’s value?
Earnings…..confirm
16. A technique that
analysis the relationship between total revenue and total cost to determine
profitability is called.
Break-even
analysis….confirm
17. The money or other
consideration exchanged for the ownership or use of a good or service is known
as
Price….confirm
18. Consumer goods are
purchased by
Ultimate consumers…..confirm
19. During the
introduction stage of the PLC sales gradually increase and
Profit its minimal….confirm
from net
20. At the Maturity
stage of the product, the product is known as________.
Cash cow……confirm
21. At the decline
stage of the product, the product is known as________.
Dog….confirm
22. Advertising personal selling and public
relations are under the following mix.
Promotional mix……confirm from net
23. In which stage of
product life cycle, marketers earn more profit due to less competition, small
number of manufactures and high sales.
Growth
stage…confirm
24. In which stage of
product life cycle, marketers will,
. Reduce the price due to more competition.
Spend money on research and development.
Spend money to promote the brand name of the product.
Marketers will also revise their marketing strategies.
i.e. They will find new segments of
the market for their product.
.
Per unit profit might reduce at this stage.
Maturity stage…confirm
25. In which stage of
product life cycle,
Marketers should
sell the products to selective customers.
At this stage,
marketers will introduce innovations in the product to keep
their
sales high.
Decline stage….confirm
26. In which marking
mix, organizations persuade the customer to buy product.
Promotion…..confirm from net
27. A person who
brings buyers and sellers together is called.
Agent….confirm
28. A product can be:
Intangible, Tangible,
Something that is offered for sale….all options
29. A strategy in
which promotional campaign is targeted on channel members is called?
Pull
strategy….confirm from net
30. ABC industry
evaluates that will our new product give us proper profit and is idea workable
? it is called
Business
analysis
31. A person who
brings buyers and sellers together is called.
Agent…..confirm
32. Which of the
following represents that organization is at the point of no profit and no
loss:
Breakeven
point….confirm
33. A person or an
organization which carries more power in distribution decision making process
is called?
Channel
leadership…..confirm from net
34. For low price
consumer items, which distribution is used?
Intensive
distribution….confirm
35. From the following
distribution methods, which one is considered the best when a company delivers
and sells products straight to the final customer?
Direct distribution
36. In which of the
following pricing strategies, which strategy a company shall adopt to increases
their sales volume?
Penetrating pricing
37. Star Electronics
sales TV different style, black & white TV, different sizes of screen, it
is called.
Product
line…….confirm
38. In which stage of
product life cycle, there is highest level of sales but per unit profit
decreases.
Maturity….confirm
39. In the
introduction phase of the PLC a typical marketing communications objective
would be:
Use advertising and
sales promotion to end users to create product awareness
40. Sohail buys the
tooth paste from nearby store from his home, what type of customer goods he
buys.
Convenience
goods…..confirm
41. In which stage of
product life cycle, marketers reduce the price due to more competition and
spend money on research and development.
Maturity….confirm
42. Expectations that
specify the role of price in a firm’s marketing and strategy plans are
Pricing
objectives…..confirm from net
43. When members of a
channel have problems with each other this is called
Channel
conflict……confirm
44. A firm can change
a higher price without loosing its customers if it does not have much.
Advertising….confirm from net
45. Which types of
retailer distribute product line?
Product line reailer…..confirm form net
46. A set of related
products manufactured by a single organization is called.
Product line…confirm
47. When the price of
product is higher than the market expectations at the initial stage, it is
called
Price
skimming….confirm from net
48. In which stage of
product life cycle, a large number of manufacturers and marketers enter in the
market?
Maturity…. Confirm
49. Which of the
following stage is considered as the last stage of any product and at this
stage the product will disappear from the market?
Decline
stage….confirm
50. For low price
consumers items, which distribution is used?
Intensive
distribution….confirm from net
51. The obtaining and investing funds by the firm
is determined by the
Finance function
52. Super Asia
manufactures washing machines bikes AC and refrigerators it is called.
Product mix….confirm
53. A larger market
share may be captured through which of the following pricing strategy?
Penetration
pricing….confirm
54. In which part of
marketing mix seller receives the value in exchange of goods and services.
Price ……. Confirm
55. An independent body which his experts for
various areas of marketing communication is called.
Advertising
agency……confirm from net
56. When the price is
lower than the market expectations at the initial stage it is called
Penetration
pricing….confirm
57. Which type of
product promotion is identified as being direct face to face communication by
sales people with existing and potential customers to promote a company’s
products?
Personal
selling….confirm from net
58. Sheraz Beverages
sends new developed soft drink in market for sale and advertises it on
different media it is called.
Commercialization…..confirm
59. In which type of
advertising, customers are repeatedly told about the product the brand the
features or the manufacturers.
Remainder advertising
60. Four cost concepts
are important in pricing decisions: total cost, fixed cost, variable cost, and
Marginal
cost….confirm from net
61. Rimsha wants to
buy jewelry due to upcoming Eid festival; she buys it after comparing price and
quality from different jewelry shops. Which type of consumer goods are buys.
Shopping goods
62. When there are
large numbers of intermediaries which distribution strategy is used?
Exclusive distribution…confirm from net
63. The product life
cycle describes the stages a new product goes through in the:
Marketplace…..confirm
from net
64. When organizations
set the lower prices at initial level to attract the customers, it is called.
Penetration pricing
65. A shop adjacent to
the manufacturing facilities of an organization where products of the
organization are sold is called.
Factory outlet…….confirm
from net
66. Customer is
convinced to buy the product in comparison with other customers is called?
Persuasive
advertising…..confirm
67. Salaries of
permanent employees fall in which of the following:
Variable cost
68. At which stage of
the product life cycle would a company consider the design of product versions
for different segments as part of its product strategy?
Introduction
69. Spreadsheets,
database and word processing software are all types of
Application software….confirm
70. ___________ is
used to cover long-term expenses such as assets.
Debt
financing….confirm
71. When there are
large numbers of intermediaries; which distribution strategy is used?
Exclusive distribution….confirm
from net
72. Currency is the
important factor while setting _____ pricing?
International….confirm
73. When the price of
a product varies from customer to customer and market to market, it is called
Dynamic price…confirm
74. From the following
distribution methods, which one is considered the best when a company delivers
and sells products straight to the final customer?
Direct
distribution…confirm from net
75. A good service or idea consisting of a bundle of
tangible and intangible attributes that can satisfy consumers is called a
Product….confirm from
net
76. When there are few
intermediaries which distribution strategy is used
Intensive
distribution….confirm from net
77. The combination of
channels a company selects to place, promote , sell, and deliver its products
to customers is best identified by which one of the following?
Distribution
mix…..confirm from net
78. Expectations that
specify the role of price in a firm’s marketing and strategic plans are;
Pricing
objectives…..confirm
79. Sheraz Beverages develop a new soft drink.
They offer free soft drink to VU students during exam days at Shadman Campus
Lahore it is called.
Product testing
____________________________________________
Another file
Profit objectives
Measured in terms of return
of investment (ROI)
Three different objectives relating to price;
Managing for the long run, maximising current
profit and target return.
Managing for the long
run
A firm gives up
immediate profit in exchange for higher market share. products are priced low
compared to there cost to develop high profit expected later because of high
market share
Maximising current
profit
common in many firms targets
can be set and performance measured quickly
Target return
Firm sets a profit
goal
Sales objectives
Profit needs to be
high Leads to increase in market share and profit Objectives relate to sales
revenue or unit sales and can easily be translated into meaningful targets for managers.
Market share
objectives
When industry sales
are relatively flat or declining
Unit volume objectives
Used when firm sells
multiply products at very different prices and need to match the unit volume
demanded by customers with price and production capacity. can be counter
productive if a objective if achieved by drastic price cutting that drives down
profit.
Survival objectives
When a company merely
need to survive. reduce prices company has large sunk or fixed costs
Social responsibility
ojectives
Forgos higher profit
on sales when recognises obligations to the public ie first heart pacemaker,
free bus rides home on new years to encourage people not to drunk drive.
Price contraints
Factors that limit the
range of prices a firm may set
_______________ is the planning, organizing, directing, and
controlling of all the activities needed to get high-quality goods and services
into the marketplace.
Total
quality management (TQM)
Auditors who are working within the organization are known
as _______________
Internal
auditors
Which of the following would generally have unlimited
liability?
The
owner of a sole proprietorship
The liability of a sole trader is _______________
Unlimited
Which of the following should be considered when designing a
business plan?
Objectives
of the business
Marketing
components of the business
Financial
components of the business
All
of the above…correct
Setting the highest initial price is called price:
Skimming
The most important step in understanding business ethics is
Establishing
codes of ethics
The financial statement which shows cash activity (receipts
and disbursements) during the accounting period is called a(n):
Statement
of cash flows..
Which format should be used if the information is being sent
inside an organization?
Memorandum
Why important observations, suggestions, or objections
should be written?
To
create permanent records
Communication can be defined as----------
The
activity of conveying information
Select the statement about the communication process that is
NOT true.
Your
performance in business will not be judged by your communication ability.
Which plan or model is mostly used in business messages?
The
logical plan or its variation
The
emotional appeal or its variation
The
AIDA model or its variation
All
of the above - Correct
Which of the following is not used in external business
communication?
Memo
Which of the followings are often required by federal,
state, or local law, by-laws, charters, or regulations?
Formal
minutes
Which Three types of readers usually exist?
Phantom
Readers, Future Readers, Complex Readers
If your message is specific, definite and vivid; which of
the following principle has been applied?
Concreteness
Which of the followings get straight to the point because
the audience usually wants to respond?
Direct
requests
Which of the followings are usually more vivid than long
ones and improve the readability of a document?
Structure
words
Which of the following three steps are involved in planning
a sales letter?
Determine
the main idea, define the audience, chose the format
“An attachment notation is included to remind the reader to
check additional pages of information. This is typed single or double space
below the reference initials.”
Match the above statement with one of the followings:
Enclosure(s)
Which type of Visual aid is the most difficult to execute
effectively?
Film
and video
Which of the following suggests the following statement?
First group the ideas and then put them in sequence
Organizing
a message
Which of the following can be defined as follows “It is not
merely politeness with mechanical insertion of ‘please’ and ‘thank you’, rather
it is politeness that grows out of respect and concern for others.”
Courtesy
Which of the following is a nonverbal communication conveyed
by posture and movement?
Body
language
Which of the following consists of four parts: a buffer,
reasons supporting the negative decision, clear, diplomatic statement of the
negative decision and a helpful, friendly, and positive close?
Indirect
plan
Which signature is the most formal?
Best
regards,
What is the goal of a Non-conventional resume?
Pla
ce the name and professional objectives at the top
Which is a correct response to the question: How do you do?
I’m
doing fine. (not sure grammatically ….we mostly use I’m fine in routine)
Which of the following factors enables you to evaluate the
effectiveness of your message?
Feedback
While communicating, when you are aware not only of the
perspective of others but also their feelings, which principle of communication
you are utilizing?
Courtesy
Which of the following should be essentially considered
during speeches and presentations?
Appearance
To decode a message is to:
interpret
a message
Complete the question tag: They worked for Kaufman's,
Did
they?
Employment History' means:
Where
you have worked.(not sure)
When you are writing a routine message, what kind of
approach will be used?
The
direct app roach - Correct
Which of the followings are an essential component of
employment process?
Recommendations
Which of the following is associated with scholarly writing?
Formal
writing
Which one of the following can create immense difference
between class room communication and job communication?
None
of the above
Which sentence is incorrect?
They
drove to San Francisco on Saturday.
Which of the following is best when you want immediate
feedback?
Oral
medium
Which of the following is the process of drafting your
message?
Planning
What strategies should be opted for writing to Technicians?
Keep
introductions and background information brief
Make
information accessible
Provide
short definitions or explanations of any unfamiliar term
All
of the above…..correct
Which question asks for advice?
What
should I do with my plastic bottles?(not sure)
Which of the following is promoted by simple, direct
language?
Textual
clarity
Why style guides are widely used in organizations?
To
achieve a uniform document
To
achieve consistency of style…….Both i & ii
In which of the following message categories would you place
sales and marketing messages?
Persuasive
How can you make the following statement Concise?
‘There are only four rules of our company and every employee is bound to follow
these rules.’
There
are four rules that must be observed.
History' means:
Where
you have worked.
Which of the following is the main task of a Conventional
Résumé?
Make
your name and professional achievements prominent
A fault in the communication procedure where the meaning of
the message is lost ‘in translation’ from intention to language or from
language to understanding is called............
Distortion
To whom usually good will letters are written?
Customer
Whose needs are most important to be fulfilled while
composing a document?
readers'
(not sure)
Which of the following presents the main idea before the
supporting data?
Indirect
plan
Biased language that might offend the audience is based on
---------------
Cultural
bias, gender bias
What is the emphasis of a Functional resume?
Provide
functions and tasks the applicant can perform
Which of the following presents supporting data before the
main idea?
Direct
plan
Which of the following should be adopted to compose
concrete, convincing messages?
All
of the above
Another file
Question No: 1
When a company target a
particular group of customer because of their need for its product.it can be
stated the company has identified its _________.
► Market segment
► Market mission
► Market differentiation
► Market plan
Question No: 2
Dividing the market on the
basis of area, climate and cultural values is called ?
► Geographical segmentation
► Demographic segmentation
► Psychographic segmentation
► Behaviouralistic segmentation
Question No: 3
The marketing activity of
dividing market into smaller with similar needs and characteristics is known
as:
► Market segmentation
► Market penetrating
► Target Marketing
► Relationship marketing
Question No: 4
The marketing concept is.
► Companywide consumer orientation
with the objective of achieving the maximum amount of profits.
► Long-run success page.
► Largest market share.
► Highest paid staff.
Question No: 5
The role of a marketing manager
is to;
► All of the given options
► design the product
► to communicate with the
customers
► to identify the unsatisfied
needs of customers
Question No: 6
Customer claim we dis not
receive product on time. Organization conducted the research and found that it
was fault at supplier end.
It is called?
► Distribution Research
► Pricing Research
► Segmentation Research
► Product Research
Question No: 7
Due to unstable political
condition and poor law situation in county: organization are not getting
their desired outcomes. It is mainly due to
► External marketing
environment factors
► Internal marketing
environment factors
► Imbalance between inputs and
outputs
► Poor policies of
organizations
Question No: 8
In which type of research
methods; the is need of mediator, who monitors, controls and coordinates the
activities.
► Survey Method
► Focus group
► Observational Research
► Experimentation
Question No: 9
Pricing decision is the major
role of-----
► Marketing Manager
► Finance Manager
► HR Manager
► Procurement Manager
Question No: 10
Demographic segmentation
divides the market by:
► Age, gender, marital status,
social class, religion and education
► Perceptions, beliefs and
values
► Lifestyle, personality and
self-image
► Location or region
"MGT211 Quiz No. 3"(2)
Multiple Choice Question
23 January 2021
Question No: 1
External forces are those that
are:
► Non-controllable
► Controllable
► Simple to recognize
► None of the given options
Question No: 2
An aggregate of people who as
individuals, have needs for products in a product class and have the ability,
willingness and authority to purchase such products is called a :
► Market segment
► Target market
► Customer group
► Market
Question No: 3
Dividing the total market into
smaller part is called?
► Market Segmentation
► Product Differentiation
► Target Market
► Positing
Question No: 4 (rep)
Customer claim we dis not
receive product on time. Organization conducted the research and found that it
was fault at supplier end.
It is called?
► Distribution Research
► Pricing Research
► Segmentation Research
► Product Research
Question No: 5 (rep)
Demographic segmentation
divides the market by:
► Age, gender, marital status,
social class, religion and education
► Perceptions, beliefs and values
► Lifestyle, personality and
self-image
► Location or region
Question No: 6 (rep)
In which type of research
methods; the is need of mediator, who monitors, controls and coordinates the
activities.
► Survey Method
► Focus group
► Observational Research
► Experimentation
Question No: 7(rep)
Pricing decision is the major
role of-----
► Marketing Manager
► Finance Manager
► HR Manager
► Procurement Manager
Question No: 8 (rep)
When a company target a
particular group of customer because of their need for its product.it can be
stated the company has identified its _________.
► Market segment
► Market mission
► Market differentiation
► Market plan
Question No: 9 (rep)
Dividing the market on the
basis of area, climate and cultural values is called ?
► Geographical segmentation
► Demographic segmentation
► Psychographic segmentation
► Behaviouralistic segmentation
Question No: 10 (rep)
The marketing concept is.
► Companywide consumer
orientation with the objective of achieving the maximum amount of profits.
► Long-run success page.
► Largest market share.
► Highest paid staff.
"MGT211 Quiz No. 4"
Multiple Choice Question
17 February 2021
Question No: 1
In which type of advertising.
customer are reputedly told about the product, the brand, the featured or the
manufactures.
► Reminder Advertising
► Comparative Advertising
► Persuasive Advertising
► Word of month advertising
Question No: 2
Zain Thrasher house want to
given advertisement about its products, which medium will be the most suitable
for it?
► Radio
► Billboards in big cities
► Emails
► Newspaper
Question No: 3
Using different media at the
same time for the promotion of goods is called?
► Media mix
► product mix
► Distribution mix
► pricing mix
Question No: 4
What kind of salesperson are
you most likely to find working in the pharmaceutical industry?
► Missionary salesperson
► Order taker
► Order getter
► Sales engineer
Question No: 5
Display of products at
different places is called?
► Trade dhows
► Publicity
► Personal Selling
► Publics relation
Question No: 6
At the ____________ stage in
the personal selling process, a salesperson begins converting into a customer
by creating a desire for the product he or she is selling.
► Presentation
► Approach
► Close
► Follow-up
Question No: 7
In which of the following
personal selling tasks salesman provides voluntary service to the buyer.
► Missionary selling
► Ordinary selling
► Creative selling
► None of the given options
Question No: 8
In Which of the following
personal selling tasks salesperson delivers creative message and invents
creative ideas his experience of going to the market.
► Creative selling
► Ordinary selling
► Missionary selling
► Non of the given options
Question No: 9
____________ is a personal
selling task in which consulting the customers and get their orders booked for
specified time period.
► Booking of orders
► Processing of orders
► Creative selling
► Missionary selling
Question No: 10
____________ is an advertising
strategy that tries to keep a product's name in consumer's mind.
► Reminder advertising
► Persuasive advertising
► Comparative advertising
► Non of the given options
"MGT211 Quiz No. 4"(2)
Multiple Choice Question
17 February 2021
Question No: 1
Low literacy rate mainly
reduces the effectiveness of which of the following medium?
► Print
► Radio
► Television
► Out door media
Question No: 2 (rep)
____________ is a personal
selling task in which consulting the customers and get their order booked foe
specified time period.
► Booking of orders
► Processing of orders
► Creative selling
► Missionary selling
Question No: 3 (rep)
Using different media at the
same time for the promotion of goods is called?
► Media mix
► product mix
► Distribution mix
► pricing mix
Question No: 4
Which type of sales promotion
is used when a manufacturer places one small bottle of shampoo in a clear bag
and hangs it form the door of each house in a neighborhood?
► A sample
► A deal
► A premium
► An introductory offer
Question No: 5
An advertising strategy that
directly compares two or more products is called ______________.
► Comparative advertising
► Reminder advertising
► Persuasive advertising
► Verbal advertising
Question No: 6
Resources such as labor
materials and energy are know as ___ in the transformation process.
► Inputs
► Outputs
► Intangibles
► Factors of production
Question No: 7
When organization convert raw material
into finished goods: it is called
► Production
► Planning
► Coordination
► Promotion
Question No: 8
________ is a personal selling
situation in which products are sold for buyer' personal or household use.
► Retail selling
► Industrial
► Pharmaceutical product
selling
► Non of the given options
Question No: 9
_________ is the two-way flow
of communication between a buyer and seller, often in a face encounter,
designed to influence a person's or group's purchase decision.
► Personal selling
► Sales management
► Sales promotion
► Transformational Selling
Question No: 10 (rep)
In which of the following
personal selling tasks salesman provides voluntary service to the buyer.
► Missionary selling
► Ordinary selling
► Creative selling
► None of the given options
"MGT211 Quiz No. 4"(3)
Multiple Choice Question
17 February 2021
Question No: 1 (rep)
__________ is a personal
selling task in which consulting the customers and get their orders booked for
specified tine period.
► Booking of orders
► Processing of orders
► Creative selling
► Missionary selling
Question No: 2
Which medium is less expensive
and has wide outreach?
► Radio
► Television
► Print
► Out door media
Question No: 3
An unpaid form of promotion
through mass media is called
► Publicity
► Public relation
► Personal selling
► Sales promotion
Question No: 4
At the time of midnight. Amir
visits 2KM away hospital photocopy shop due to unavailability of the facility
in University. It is called
► Time utility
► Form utility
► Place utility
► Ownership utility
Question No: 5
Publicity is a(n) form of
promotion through mas media.
► Unpaid
► Paid
► unreliable
► None of the given options
Question No: 6
In which or the following
personal selling tasks salesman provides voluntary service to the buyer.
► Missionary selling
► Ordinary selling
► Creative selling
► None of the given options
Question No: 7
Which type of product promotion
is identified as being direct, face-to-face communication by salespeople with
existing and potential customers to promote a company's products?
► Personal selling
► Sales promotion
► Public relations
► Advertising
Question No: 8
________ is personal selling
task in which salespeople receive order and see to their handling and delivery.
► Processing of orders
► Booking or orders
► Complete orders
► Missionary selling of
products
Question No: 9
Process by which a company
analyzes a competitor's products to identify desirable improvements is:
► Competitive product analysis
► Value-Added Analysis
► Statistical Process Counter
► Quality/Cost Studies
Question No: 10
At which stage of the personal
selling process would you obtain a purchase commitment form the prospect?
► Close
► Approach
► Presentation
► Follow-up
► Approach
Another file
Raw, unsummarized, and unanalyzed facts.
Data
Data that are organized in a meaningful
fashion
Information
===
Quality
Timeliness
Completeness
Relevance
What four factors determine the usefulness of information to a manager?
Updated information that reflects current
conditions
What is real-time
information?
The set of methods or techniques for
acquiring, organizing, storing, manipulating, and transmitting information
What is information
technology (IT)?
A form of information technology (IT) that
managers use to generate the specific detailed info they need to perform
effectively
What is management information
system? (MIS)
The person or group wishing to share info
Sender?
The info that the sender wants to share
Message?
Translating a message into understandable
symbols or langauge
Encoding?
Anything that hampers ANY stage of the
communication process
Noise?
Person or group for which the message is
intended for
Receiver?
The pathway that the message is sent through
Medium?
Interpreting and trying to make sense of a
message
Decoding?
The encoding of messages into words, either
written or spoken
Verbal communication?
The encoding of message by means of facial
expressions, body language, and style of dress
Nonverbal communication?
The amount of info that a communication medium
can carry
What is information
richness
Who sends what? Sender sends in transmission,
receiver sends in feedback
Transmission v. Feedback
stages?
Face to Face communication
Which communication medium
has the highest info richness?
The manager is engaging in face to face
communication by informal convos
What is
management by wandering around?
Superabundance of info that increase
likelihood that important info is overlooked and non-important info is looked
at
Information
overload?
A website in which someone posts info to which
readers respond
Blog?
A website that enables people to communicate
with those who have similar connections
What is a social
networking site?
The way demand for a product changes in a
predictable pattern
What is the product life
cycle?
Embryonic, Growth, Maturity, Decline
Four stages of the product
life cycle?
Interlinked computers that exchange info
Network?
Changes in meaning that occur as info passes
through a series of senders and receivers
What is info distortion?
A management information system designed to
handle large volumes of routine, recurring transactions
What is a
transaction-processing system?
A management information system that gathers,
organizes, and summarizes data in a form that managers can use in their
nonroutine, coordinating and controlling tasks
What is an operations
information system?
An interactive computer-based management info
system that managers use for nonroutine tasks
What is a decision
support system?
Behavior that is performed by a machine that
if performed by a human it would be called "intelligent"
What is artificial
intelligence?
A management system that utilizes human
knowledge embedded in software to solve problems that typically require human
expertise
What is an expert
system?
Multimodule application software that is
supposed to move products from their first stage to their final stage
What is enterprise
resource planning systems?
Trade between two companies using tech and the
internet
E-commerce?
Business-to-buisness commerce that takes place
between companies using tech to link and coordinate the value chains of
different companies
b2b?
Internet platform to trade
b2b Marketplace?
Company and individual trade online
B2c?
1. Which of the following is
the disadvantage of modified schedules and alternative workplace?
A. Freedom in
professional and personal life
B. More Job
satisfaction
C. Complicated
coordination
D. Suitable for self
starter who require little direct supervision
2. Among different
managerial styles, which of the following allows most rapid decision making?
A. Autocratic styles
B. Democratic styles
C. Free rein style
D. None of the given
option
3. ____________ is the
process of motivating others to work to meet specific objectives.
A. Leadership
B. Motivation
C. Free rein style
D. Democratic style
4. Which of the
following represents the set of procedures involving both managers and
subordinates in setting goals and evaluating progress?
A. Participative
Management and Empowerment
B. Management by
Objectives (MBO)
C.
Reinforcement/Behavior Modification Theory
D. None of the given
option
5. The internal
environment consists of the insides forces that influence marketing strategy and
decision making is/are as follows:
A. Organization
Policies
B. Product Policies
C. Management
Structure
D. All of the given
option
6. A specific
communication task to be accomplished with a specific target audience during a
specific period of time is called as:
A. Marketing Mix
B. Advertising objective
C. Market segmentation
D. Marketing process
7. Dividing a market
into distance groups of buyers who have distinct needs, characteristics, or
behavior and who might require separate products or marketing mixes.
A. Market segmentation
B. Marketing Mix
C. Marketing
Penetration
D. Marketing control
8. The actors and
forces outside marketing that affect marketing management’s ability to build
and maintain successful relationship with target customers are called as:
A. Marketing
Environment
B. Market segmentation
C. Marketing Mix
D. Marketing
Penetration
9. The set of
controllable tactical marketing tools-product, price, place and promotion that
the firm blends to produce the response it wants in the target market.
A. Market segmentation
B. Marketing Mix
C. Marketing
Penetration
D. Marketing Environment
10. Motor cycle and
car are very different from one another, but both fulfill the need for
transport is an example of:
A. Substitute product
competition
1)
Which of the following business
type has longest
life time?
1.
Sole proprietorship
2.
Partnership
3.
Joint stock company
4.
All of the given options
2)
Election of the Board of Directors is done by Shareholders.
1.
Through special resolution
2.
In annual general meeting
3.
In Special meeting
4.
In statuary meeting
3) Which of the following business
type, has to pay double taxes to the government?
1.
Sole proprietorship
2.
Partnership
3.
Joint stock company
4.
Cooperative
Societies
4)
includes
the rules and regulations, necessary to manage the internal affairs of the company.
1.
Memorandum
of Association
2.
Article of Association
3.
Prospectus
4.
All of the given option
5)
General information like
Appointment, election and powers of directors, voting rights and transfer of shares mention in .
1.
Charter of
Company
2.
Article of Association
3.
Prospectus
4.
None of the given option
6) To call the extraordinary meeting, how many days’
notice is required? 1. 21 days
2.
15 days
3.
07 days
4.
30 days
7)
According to Section 305 of
Companies Ordinance, a company may wound up by court
under which of the following
circumstances:
1.
Statutory
Declaration
2.
Fails to submit statutory report
3.
Expiry of Period
4.
Appointment
of Liquidators
8)
Which of the following is the source of acquiring
of redeemable capital?
1.
Modarba Certificate
2.
Debentures
3.
Participation Term Certificates
4.
All of the given option
9) Normally some part of Capital is kept for the payment of
debts at the time of winding up, is called
as:
1.
Reserve capital
2.
Un-Issued Capital
3.
Un-Called
up Capital
4.
All of the given option
10)
The following person cannot
make a petition to the court to get an order
for winding up of a company.
1.
Petition by debtor
2.
Petition by creditor
3.
Petition by contributory
4.
All of the above
1) Which of the following is the disadvantage of modified schedules
and alternative workplace?
a.
Freedom in professional and personal life
b.
More Job satisfaction
c.
Complicated coordination
d.
Suitable for self starter who require little
direct supervision
2)
Among different managerial styles,
which of the following allows most rapid
decision making?
a. Autocratic styles
b.
Democratic
styles
c.
Free rein style
d.
None of the given option
3)
is the
process of motivating others to work to meet specific objectives.
a. Leadership
b.
Motivation
c.
Free rein style
d.
Democratic
style
4)
Which of the following represents the set of procedures involving both managers
and subordinates in setting goals and evaluating progress?
a.
Participative Management and Empowerment
b.
Management by Objectives (MBO)
c.
Reinforcement/Behavior Modification Theory
d.
None of the given option
5)
The internal environment consists
of the insides forces that influence marketing
strategy and decision
making is/are as follows:
a.
Organization
Policies
b.
Product Policies
c.
Management
Structure
d.
All of the given option
6) A specific communication task to be accomplished with a
specific target audience during a specific period
of time is called as:
a.
Marketing Mix
b.
Advertising objective
c.
Market segmentation
d.
Marketing process
7) Dividing a market into distance
groups of buyers
who have distinct
needs, characteristics, or
behavior and who might require separate products or marketing mixes.
a. Market segmentation
b.
Marketing Mix
c.
Marketing Penetration
d.
Marketing
control
8)
The actors and forces
outside marketing that affect marketing management’s ability to build and maintain successful relationship with
target customers are called as:
a. Marketing Environment
b.
Market segmentation
c.
Marketing Mix
d.
Marketing Penetration
9) The set of controllable tactical marketing tools-product,
price, place and promotion that the firm blends to produce the response it wants in the target
market.
a.
Market segmentation
b.
Marketing Mix
c.
Marketing Penetration
d.
Marketing
Environment
10)
Motor cycle and car are very different from one another,
but both fulfill
the need for transport is an example
of:
a. Substitute product competition
b.
Brand competition
c.
International competition:
d.
Market competition
11)
Physical distribution is a channel
to make availability of from producer
to consumer.
a. Finished goods
b.
Work in process
c.
Raw material
d.
All of the given option
12) Advertising strategies often depend on the product
life cycle stage. Example in case of introductory stage, which of the following
advertising strategy is used:
a.
Persuasive
advertising
b.
Comparative
advertising
c.
Informative advertising
d.
Reminder advertising
e.
None of the given options
13) A is a promotional approach
that encourages consumer
demand, which then exerts pressure
on wholesalers and retailers to carry a product.
a.
Pull strategy
b.
Push strategy
c.
Persuasive
advertising
d.
Sales Promotion
14) includes
rental or mortgage payments, insurance, and wages. Other cost includes
material handling and inventory control.
a.
Warehousing cost
b.
Transportation cost
c.
Distribution
cost
d.
Manufacturing cost
15) Personal selling task in which salespeople try to persuade
buyers to purchase
products by providing information about their benefits
is:
a.
Order Processing
b.
Creative Selling
c.
Missionary
Selling
d.
None of the given option
16) Consumer promotion aimed
at the and
Trade promotion aimed at wholesalers and retailers.
a. Final consumer
b.
Retailer
c.
Wholesalers
d.
All of the given options
17) In which of the following, Companies rent booths
to display and demonstrate products to customers who have
a special interest or are ready to buy.
a.
Trade Shows
b.
Contests
c.
Cross-promotion
d.
Special-event sponsorship
18) is the
planning, organizing, directing, and controlling of all the activities needed to get high-quality goods and services
into the marketplace.
a. Total quality management (TQM)
b.
Promotion
strategy
c.
Sales promotion
d.
Management
by objective (MBO)
19) A promotional tool in which information about a company or
product is transmitted by general mass media, which is free,
but you have little or no control
of the content and delivery.
a.
Public relation
b.
Trade Promotion
c. Publicity
d.
Consumer Promotion
20) Advertising strategy that tries to keep a product's name in the consumer's mind.
a.
Persuasive
advertising
b.
Comparative
advertising
c.
Informative
advertising
d.
Reminder advertising
-------------- is the lifeblood of every business.
goods wealth
capital
buying
--------is connected with the production and preparation of goods and services.
business system social
process
industry
------------- is the second component of business.
commerce industry primary industry secondary
industry
Commerce can be----------------
trade aids to
trade
trade and aids to
trade
home trade
A good business person
must have the knowledge about skills.
personal
technical leadership
decision making
------------ separates the organization from its environment.
external environment multiple environment economic environment
organizational boundaries
Measure of- by
which we compare that how much a system
can produce with the resources
needed to produce
it purchasing selling
GDP per capital capital
Minimum members of public limited
company should be
5
7
9
10
Cooperative society
is set up to protect
economically the sections of
the society.
Middle
Poor Stable Wealthy
Due to the absence of the performance of cooperative society
is very poor.
Discipline Experience Capital
Profit
incentive
----------- are the objectives that a business
hopes and plan to achieve
Plans
Goals
Miss
SW
ion
In Private limited company
minimum members can be 2 and maximum members
should not exceed------
-
50
20
10
40
A p ublic company must have basic legal document.
2
3
5
6
A n otice of annual general
meeting should be sent to the shareholders at least---------------------------------------------------------- days
before the
date of meeting.
15
30
21
51
Company must hold an annual general
meeting of its shareholders in a year.
once
twice thrice four times
---------- skills
are necessary to compete in a global environment.
Technical skills
Global management skills
Time management skills Human
relation skills
Skills used in understanding and getting along
with people is ----------
Decision making skills Technical skills
Human relation skills
Conceptual skills
------------- are responsible for the development. pricing, promotion and distribution of goods and services
Operation managers
Marketing managers
Information managers
Financial
managers
Commerce can be----------------
trade aids to
trade
trade and aids to
trade
home trade
Measure of- by
which we compare that how much a system
can produce with the resources
needed to produce it purchasing selling
GDP per capital capital
Minimum members of public limited
company should be
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