MGT211 Assignment 1 Solution PDF Download

Question

A product development process for creating and launching a new product passes through a number of stages. These stages start from brainstorming and end on launching the new product. Suppose, there is a dire need of some portable cooling machine that could dispense water in an office or a drawing-room; immediately, you get an idea that there should be a light-weight small water dispenser that can be introduced in the market to fill this gap.

Describe your plan of launching a water dispenser in the market following the new product development process.

Answer:

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